Lexi Hidalgo began her career as a social media influencer in 2016. She quickly gained a following on Instagram and TikTok, where she shared her fashion, beauty, and lifestyle content. She has since collaborated with major brands such as Nike, Adidas, and L'Oral.
In 2020, Lexi launched her own clothing line, LVO. The line features a range of stylish and affordable pieces, and has been well-received by consumers.